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What are the new features in ios14 and how does it affect ads?

iOS 14 introduces many new features that will have a significant impact on advertisers and their apps. Here’s a rundown of the most important changes.

iCloud storage for app data means users will no longer need to download or sync app data between devices. This removes one of the biggest barriers to adopting cross-device advertising by moving user engagement from the device where it happened, to an advertiser’s backend system where it can be tracked.

Allowing users to install apps from third parties also opens up new advertising opportunities for publishers who are able to build native integrations with other apps rather than being forced to stick with publisher-only apps and services. In this post we will explore these new features and how they can help you reach your target audience more effectively.

What is iCloud storage?

iCloud storage for app data means apps no longer need to download or sync app data between devices.

Apple’s new iOS 14 update introduces many changes that will have a significant impact on advertisers, including the removal of one of the biggest barriers to adopting cross-device advertising. iCloud storage for app data is a new feature in iOS 14 and it allows users to save content from their apps on their iCloud account and download it again easily as needed. The content is kept in sync across all devices, so there’s no need to worry about manually syncing your app between devices, which is a major step forward when it comes to streaming advertising.

The ability to install third-party apps also opens up new opportunities for publishers who are able to build native integrations with other apps rather than being forced to stick with publisher-only apps and services. This post will explore these new features and how they can help you reach your target audience more effectively.

Allowed users to install apps from third-party developers

This is a significant change from iOS 14, and it will be interesting to see what this means for app discovery. For example, if a user installs the popular app Uber on their phone and then visits an advertiser’s website, they can get rewarded for their engagement.

The ability for users to install apps from third-party developers is also opening up new opportunities for advertisers who are able to build native integrations with other apps rather than being forced to stick with publisher-only apps and services. This will help marketers reach their target audience more effectively by targeting specific in-app events like reaching level 10 in Candy Crush or unlocking a new leaderboard position in Words With Friends.

The new Settings menu in iOS 14

The new Settings menu in iOS14 makes it easier than ever to manage your app’s data.

It’s easy to share app data with other apps you trust, or delete it. iAds has been updated to let you delete all of your stored advertising data, so that you can be confident that everything is taken care of.

PLEASE NOTE: At this time, the new Settings menu only lets users manage user-generated content, but not the type of information collected by iAds for advertisers. The good news is that our backend technology acts as a firewall between advertiser data and user-generated content within iAds, so if an issue arises where a publisher would like to store advertiser data in their native app, we will make sure that happens without any risk of privacy concerns.

Integrations with other services

In the past, if you wanted to run a native integration with another app for cross-device advertising, you would have to use publisher-only apps and services. This was limiting because it meant you were only able to reach your target audience using those specific apps. With iOS 14, this will change as you can now allow users to install apps from third parties.
This opens up many new opportunities for advertisers who are able to build integrations with other apps rather than being forced to stick with publisher-only apps and services.

New features to track user behavior and provide more ad opportunities

iOS 14 allows advertisers to track user behavior and provide more ad opportunities.

Apps with cross-device tracking capabilities will be able to track engagement and view additional insights, such as what people are doing on other devices.

This is a huge win for advertisers who want to reach the widest range of people possible.

The ability to install apps from third parties opens up many new advertising opportunities for publishers. If a publisher can receive an app installation they can build native integrations with other apps rather than being forced to stick with publisher-only apps and services. This allows publishers to expand their reach across the iOS platform, which is important as most app downloads happen on iOS first, before moving onto Android or other platforms.

Conclusion

Apple has released a new version of iOS, and it has some new features that will allow for more advertising opportunities. The new features in iOS 14 will make it easier to track user behavior and ads will be more personalized. Apple also introduced a new feature called “No Ads” which will eliminate ads from the user’s device, making it easier for users to browse without interruption.

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